These days, people are apt to use a quick internet search rather than thumb through the yellow pages, even if all they're after is a phone number, a price list, or your hours of operation. A website puts vital information about your goods and services at everybody's fingertips.
Meanwhile, print and televised media are expensive advertising options. One ad in even a regional magazine can go for a thousand dollars or more, and run for only a week. But for comparatively little cost, a website can expose customers to volumes of information about your products and services. A website is a billboard, a brochure, a catalog, and a network to other business partners, all in one modern presentation. And it's available year-round, to everyone.
The information age is here, and it's great. Welcome.